BRIDGING THE GAP

Gap‘s latest promotional video is guaranteed to make you smile. “Bridging the Gap,” directed by British Vogue‘s newest editor-in-chief Edward Enninful, celebrates diversity with an army of individuals he hand-picked for his directorial debut. Stars like model Fernanda Ly, seventeen-year-old actress Yara Shahidi, and rapper Wiz Khalifa dance together to Boney M.’s “Sunny,” all wearing Gap’s signature white tee shirt and denim.

The aim of the video was to showcase the white tees as blank canvases for the individuals to express themselves. Enninful says of the plain white tee, “It can be worn by anyone regardless of age, gender or personal style and can be tailored, dressed, accessorized, customized and styled to reflect the individual wearing it. There is nothing more classic in the realm of casual than jeans and a white tee – a look that is inherently Americana and reminiscent of the American Dream – an optimistic dream of opportunity, individuality, freedom, and the embodiment of one living their truth.”

Enninful says that he chose people who inspired him and “represent the world.” We dare you to watch this video without dancing in your seat.

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  • Kristen is currently a rising junior at Emerson College in Boston, majoring in Writing, Literature, and Publishing, and minoring in Women’s, Gender, and Sexuality Studies. She’s originally from Long Island, but loves being in the city environment, be it Manhattan or Boston, where there’s tons of constant activity and inspiration. She loves fashion and beauty almost as much as she loves writing about it, and is happiest when she’s surrounded by friends. She doesn’t know much about where she’ll be in the future, but she hopes to be working in the fashion industry surrounded by people she loves and lots and lots of clothes.