Chanel is a brand that constantly tries to surprise you in an unexpected way with their runway shows and ad campaigns. Who could forget when two robots opened up their spring/summer 2017 show, or when they were able to construct a giant Eiffel Tower for their autumn/winter haute couture collection this year? And you might remember Chanel’s autumn/winter 2017 show, where a giant rocket was the background to the show. It definately became an iconic moment for Chanel, and the runway show was just as amazing. The entire vibe had a space-age feel to it, with silvery accessories and most of the colors used being shades of grey.
Their newest ad campaign is a more minimalistic version of this space age aesthetic. Shot by Karl Lagerfeld himself, Cara Delevingne and Lily Rose Depp pose while wearing astronaut-themed pieces. Featuring more of the monochromatic color scheme, and and my favorite piece, hoodies printed with small astronauts. Even US astronaut, Buzz Aldrin expresses his love for this idea, and says he will try and get his hands on one if he can. And of course, there is a lot of silver metallic accents. Bags, backpacks, and even entire jackets had been created out of a silvery material, because let’s all face it, a space-themed collection is never complete without some sleek, silvery metallics thrown in. Now, what made these silver pieces different than most, is the use of shearling fabric to add an interesting shift of textures. Also, the mix of baggier items, layered over top one another was interesting, because it did give off the spacesuit effect without being extremely obvious about it. While this is a rather minimalistic collection, Chanel was able to portray a stylish space age aesthetic with their campaign, without having to force-feed us the message. I think that’s Chanel’s biggest asset. They don’t have to announce “This is inspired by astronauts” for us to understand it. While this campaign is not necessarily flashy, it’s sleek, and to the point, just as much as the brand itself is.