J.Crew and Christy Turlington Burns Are Creating T-Shirts For a Cause

In 2010, Christy Turlington Burns founded Every Mother Counts, a charity that supports safe childbirth and maternal support for all. To date, Every Mother Counts has directly benefited 600,000 lives. And just a few weeks back, she told ELLE.com that the woman in the world that inspires her most was Jennie Joseph, a midwife in central Florida who she met through Every Mother Counts.

Her latest effort? A t-shirt collaboration with J.Crew, which launches today.

Crew for Every Mother Counts T-shirt, $39.50
COURTESY J.CREW

Feel good about the message first, but then feel good knowing 50 percent of the retail price will be donated directly to Every Mother Counts.

You May Also Like

Styles For Date Night

Night and day- Slip into boudoir-inspired pieces and gold accoutrements. High drama- Turn up the heat ...

Alexander Wang’s Second Adidas Collaboration

Adidas will continue its collaboration with high fashion sportswear brand, Alexander Wang, and has ...

Thank You Letters to Michelle Obama

Women’s Wear Daily asked designers who have dressed the last First Lady, Michelle Obama, ...