Lisa Says Gah Begins New Line

These days, it’s hard to find cute clothes that are ethically produced. Thankfully, we’ve had Lisa Says Gah, an online boutique based in San Francisco that focuses on bringing these smaller labels to the masses. Now, Lisa Says Gah is beginning to reveal their own clothing line.

The clothes will mimic the same cool-girl vibe that Lisa Says Gah emulates on their website, but a couple things will be different than the usual clothing line. While the other pieces on the website usually retail for about $25-$495, Lisa Bühler, founder of the website and clothing line, aims to keep these pieces below $250.

Also, while clothing lines typically are released in one big reveal, the items in the Lisa Says Gah line will be put on the website a little at a time. As of now, there are three pieces up: a loose Limoncello-colored top with cute bows holding the front together, a wrap skirt of the same color, and a rosy tank top with stringy bows on the straps.

There’s no telling where this line will go, but Bühler, who has previously worked for Nasty Gal, says that the three pieces currently online are on their way to selling out. Like the rest of the clothes on the website, the Lisa Says Gah line is produced in local, women-owned factories. We’re pumped to see how this will work out for Lisa Says Gah. Stay tuned!


  • Kristen is currently a rising junior at Emerson College in Boston, majoring in Writing, Literature, and Publishing, and minoring in Women's, Gender, and Sexuality Studies. She's originally from Long Island, but loves being in the city environment, be it Manhattan or Boston, where there's tons of constant activity and inspiration. She loves fashion and beauty almost as much as she loves writing about it, and is happiest when she's surrounded by friends. She doesn't know much about where she'll be in the future, but she hopes to be working in the fashion industry surrounded by people she loves and lots and lots of clothes.