Beyoncé’s New Holiday Merch Is the Antidote to All Those Ugly Christmas Sweaters

Last year, Beyoncé released a clever and cool line of sweatshirts emblazoned with the words I Sleigh All Day, in celebration of holidays and, of course, the release of her award-winning album Lemonade—and subsequently, the introduction of the word slay into the American-English lexicon. Call her Santa Bey. This season she is back with additional cheeky Christmastime phrases printed onto T-shirts and hoodies for the “Holidayoncé” capsule collection she dropped today ahead of Black Friday (her timing, it should be noted, is always impeccable). The collection includes a Shinin’ glittery sweater and hoodies printed with photographs of Mrs. Carter at home for the holidays. There’s one stamped with the phrase Have a Thicc Holiday too. And because Queen Bey wouldn’t deign to put her name on an actual ugly Christmas knit, she’s made her own version: a crew-neck T-shirt emblazoned with the words Beyoncé Holiday Sweater.

The merch is available beginning today on her website, with prices ranging from $35 to $55, and it’s undoubtedly going to sell out fast. We can always hope for a Christmas miracle, i.e., perhaps other celebrity merch geniuses—Drake, Justin Bieber, Kanye West, we’re looking at you!—will release their own anti-ugly Christmas sweater campaigns. This week, however, it’s all about Beyoncé. Her holiday capsule collection is certainly something to be thankful for. After all . . . Sis the Season.

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