Chanel is continuing to celebrate and pay tribute to its founder, Gabrielle, referring to 2017 as ‘the year of Gabrielle’. The brand is publishing a four-part video series starring celebrities Cara Delevingne, Kristen Stewart, Caroline de Maigret, and Pharrell Williams, who all represents a different element of Gabrielle. Chanel brought on four directors with contrasting styles to create each video, which is apparent even only in the short trailers. This series also helps launch Chanel’s new bag, designed by Lagerfeld, which is dedicated to Gabrielle Chanel.
You can watch the four trailers below.
Delevingne is transformed into an urban pop cartoon by director Shishi Yamazaki.
Shot by Australian director Daniel Askill, this video takes place in an eery warehouse, where Stewart goes to meet the spirit of Gabrielle.
Caroline de Maigret
Olivier Assaya shot Maigret in minimalist black and white against the beautiful Parisian skyline, highlighting the allure of Paris.
Antoine Carlier shows Williams exploring an empty concert hall.