Born under the direction of David LaChapelle, the new campaign of Diesel for Spring/Summer 2017 is a true manifesto for equality and the celebration of diversity.
An encouragement to accept and embrace differences, instead of letting fear increases distance.
Diesel and LaChapelle, set against President Trump and his walls.
“Make love, not walls” is the slogan that gives its name to the campaign, as we see diverse people breaking through and jumping over a barrier to kiss, embrace and come together.
Launching on the day of love, Valentine’s day, the spot Make Love, Not Walls revolves around a bold, politically-tinged—and particularly timely—message of making love instead of war, building bridges instead of walls.
The transgender model Laith Ashley, the drag fashionista Raja, and the dancer Sergei Polunin are just a few of the people that are taking part of the video campaign.
The Artistic Director for Diesel, Nicola Formichetti, commented: “At Diesel, we have a strong position against hate and, now more than ever we want the world to know it. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Engin Celikbas, Anomaly Amsterdam CEO and partner, noted, “Diesel has always been a rebellion brand, the voice of the disestablishment. They know who they are as a company and are not afraid to be an active global participant. There are those who watch as culture is created and there are those who take part in its shaping. Diesel is unquestionably the latter, which means that creativity can actually move the needle.”