We thought we couldn’t get anymore literal with the term “fast fashion” when Moschino unveiled their McDonald’s themed collection. Complete with a play on the infamous golden arches, Happy Meal bags, and french fry phone cases, it was a truly iconic revival for the italian brand. But the students of Miami International University of Art and Design took it several steps further when they were asked to create a runway show only using McDonald’s packaging, and the result was beyond what anyone could expect.
Feeling like it was straight out of a Project Runway challenge, these students were given the task to create looks for Miami swim week. Cover-ups, life vests, and even sunhats were created using Mcdonalds packaging. These students were nothing short of creative, they were able to take stirrers and make them into spiked shoulder pads, Big Mac boxes were made into belts, or even handbags and fry holders were used to create chic life vests.
I think what I love, even more than the sheer amount of creativity that was used to create these pieces, is the irony behind it. When we think of swimsuit season, we usually think of having to cut out fast food and exercise more to become “beachbody ready”, but this series of pieces is made completely out of McDonald’s packaging, a food company that’s famous for a burger called “The Big Mac”. While these pieces aren’t exactly wearable, they are an amazing feats of craftsmanship, and I know these young designers end up doing big things, because if you can take burger wrappers and use them to create a stylish cover up for a swimsuit, you can probably do anything!