NAERSI is a leading women apparel brand founded by the industrial legendary of China: Mrs. Lingmei Chen in the year of 1995. With over 600 physical stores in China, NAERSI has always follow its operation philosophy as “dressing up the life of intellectual women with beauty, confidence and young state of minds”. Beyond that, NAERSI sets up its mission as “initiating and guiding a high quality life for intellectual women” and the vision as “becoming the most well-known Chinese women apparel brand with high status”. NAERSI will be keeping up with the design innovations and global fashion trends to meet the clients’ tastes as well as to create new demands in the industry. The brand spirit of NAERSI is to instill CONFIDENCE and ELEGANCE to intellectual women at their prime ages through the stylish design.
Inspired by European fashion style and modern metropolis life attitude, NAERSI embodies classic tailoring with great design and a state of young mind into artful expressions, confident lifestyle and diversified beauty performances. Hong Deng, as the current chief manager at NAERSI, has accompanied the growth of NAERSI for twenty years. After a series of strategic cooperations with global design teams, Hong Deng is paving NAERSI’s way to be recognized as an international brand in recent years. NAERSI has invited French fashion designer Lutz as the design consultant to keep up with the global fashion trends. Right now, NAERSI becomes the most welcomed women apparel brand in China leading the apparel market sales. NAERSI also carefully selects and cultivates promising young Chinese designers to build brand’s social reputation.
NAERSI’s S/S 2018 collection puts forward a talented Chinese emerging designer Xingxing Wu, who has won multiple design awards in China, as the chief designer. By mixing his unique simplicity style with layered clothing design, Xingxing Wu’s creative fashion savvy will bring better features of youthful dynamism and modernism into NAERSI.