Tommy Hilfiger is on what he proclaims to be a “rock-and-roll world tour.” He’s done shows in New York and Los Angeles for Fall 2016 and Spring 2017, respectively, and he is now moving on to London for Fall 2017. The runway show, which will showcase men’s and women’s fashion on the same runway (a first for the brand since 2010), will take place at London’s Roundhouse and will close out London’s fashion week.

This comes with news that Gigi Hadid has signed on to continue designing with Hilfiger for two more seasons, and she will be traveling to London with him for the show, which will be in the see-now, buy-now format that Hilfiger has utilized for his last two TommyNow shows.

Hilfiger says that his aim is to bring TommyNow to new audiences around the world and create a fusion of every aspect of pop culture to essentially turn his runway shows into a full experience. He also says that this collection was inspired by nineties grunge. Looks like London is in for a treat!


  • Kristen is currently a rising junior at Emerson College in Boston, majoring in Writing, Literature, and Publishing, and minoring in Women's, Gender, and Sexuality Studies. She's originally from Long Island, but loves being in the city environment, be it Manhattan or Boston, where there's tons of constant activity and inspiration. She loves fashion and beauty almost as much as she loves writing about it, and is happiest when she's surrounded by friends. She doesn't know much about where she'll be in the future, but she hopes to be working in the fashion industry surrounded by people she loves and lots and lots of clothes.

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