Tommy Hilfiger is on what he proclaims to be a “rock-and-roll world tour.” He’s done shows in New York and Los Angeles for Fall 2016 and Spring 2017, respectively, and he is now moving on to London for Fall 2017. The runway show, which will showcase men’s and women’s fashion on the same runway (a first for the brand since 2010), will take place at London’s Roundhouse and will close out London’s fashion week.
This comes with news that Gigi Hadid has signed on to continue designing with Hilfiger for two more seasons, and she will be traveling to London with him for the show, which will be in the see-now, buy-now format that Hilfiger has utilized for his last two TommyNow shows.
Hilfiger says that his aim is to bring TommyNow to new audiences around the world and create a fusion of every aspect of pop culture to essentially turn his runway shows into a full experience. He also says that this collection was inspired by nineties grunge. Looks like London is in for a treat!