The fashion world has been rocked by Vetements designer Demna Gvasalia, who has announced that Vetements will no longer participate in traditional runway shows. “I got bored,” he said. “I think it needs to enter a new chapter. Fashion shows are not the best tool. We did the show in the sex club, the restaurant, the church. We brought forward the season, we showed men’s and women’s together. It’s become repetitive and exhausting. We will do something when there’s the time and the need for it. It will be more like a surprise.”
This announcement comes after the Vetements studio and staff moved from Paris, France to Zurich, Switzerland for a change of pace that will most likely be reflected in its designs: Gvasalia also stated that he would be moving away from Vetements’ signature oversized clothing and moving on with a more “analytical” approach, designing clothes that people will actually want to wear as opposed to clothes made purely for fashion shows.
Vetements is always known for doing things a little differently, so there’s no doubt that whatever Gvasalia has coming for us, even if it is a little more low-key, will be amazing. Stay tuned!