Fashion News

These Fashion Brands Are Donating to Charities in Response to the Coronavirus

The first few days of self-quarantine, I’ll admit that shopping was the last thing on my mind. I barely even shrugged off my robe or ran a brush through my hair. I just felt tired and sad. But it’s time to look up, stay positive, and encourage others to do the same, while practicing safe mental and physical health, of course. Throw on a feel-good WFH shirt — you might even make it onto the @wfhfits account if you really put your effort into styling a look. And if this puts you in the mood to shop, then please do it responsibly.

Instead of making a big, unnecessary splurge, think about supporting small brands that are giving back to communities around the world. We vow to do the same and promise to continue updating this page with news we hear about. Right now, labels like Aritzia, Loup, The Frankie Shop, and Heartloom are donating anywhere from 15 to 20 percent of proceeds to organizations like No Kid Hungry and Food Bank For New York City. This is a time to reassess our daily activities and be good to ourselves. If you’re shopping, do your research and make sure it’s for a good purpose. Scroll through for some of our recommendations, and let us know if there are any fashion companies missing from our list. We’re all ears!


Image Source: Aritzia

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