Another day, another food-based beauty trend going viral. A few months ago, it was “blueberry milk” nails, then it was “latte” makeup, and now, allow us to introduce you to the latest celebrity-approved trend that’s all over our social media feeds: “tomato girl” makeup. While the former two might sound a lot more appetizing than the latter, the newest craze is worth the hype.
As the name suggests, the trending makeup look is inspired by the color of tomatoes, but it presents a lot better than it sounds. Celebrities like Hailey Bieber have already been seen embracing the style, and we have to admit, it looks great. Think a deep, natural-looking red-orange flush that makes it look like you just got back from a European vacation, only it doesn’t cost thousands of dollars. Sounds nice, right?
Ahead, makeup experts are breaking break down everything to know about the tomato-girl makeup trend, including what it is and how you can re-create the look at home.
What Is Tomato-Girl Makeup?
“Tomato-girl makeup is all about a sun-kissed, reddish flush,” Parris MacDonald, vice president of marketing at Black Radiance, tells POPSUGAR. “The look features a simple, glowy base and has an emphasis on blush applied from the temple, cheeks, and across the nose.” As for the rest of your face, the look is extremely pared down. “It’s a variation of the ‘no-makeup makeup’ look that enhances your natural features and coloring in a very seamless and minimalistic way,” says Simone Otis, 19/99 Beauty lead makeup artist.
Although the trend began gaining traction in the summer, Drita Paljevic, head makeup artist at Kevyn Aucoin Beauty, says the look will still be going strong in fall, “because of the coziness that this sun-kissed look brings now that the weather is colder,” she says. “We want to extend our connection to summer and the energy it boosts into fall.”
Plus, it works for everyone — you can adjust the red hues being applied based on what best suits your undertone. “This makeup style suits everyone and is rather easy and quick to accomplish,” says Emily Gray, celebrity makeup artist. In fact, Gray thinks we’ll see even more of this look in fall because the color red is trending.
By Renee Rodriguez
Photo: Getty | Raymond Hall