As Miami Swim Week celebrates another season of global fashion, designer Liliana Montoya marks a milestone of her own: 20 years of building a brand that has become synonymous with resilience, empowerment, and purpose-driven swimwear.
This year, Liliana Montoya Swim takes center stage not once, but twice during Miami Swim Week, opening and closing one of the most anticipated weeks in fashion.
The celebration begins with the Lincoln Road Fashion Show on Drexel Avenue, presented in partnership with Miami Swim Week® – The Shows and the Lincoln Road Business Improvement District. The event in collaboration with Andres Carne de Res at Drexel Street transforms one of Miami Beach’s most iconic destinations into a runway experience unlike any other.
The week concludes with Liliana Montoya Swim returning to the runway as one of the featured designers closing Miami Swim Week® – The Shows, reinforcing the brand’s longstanding relationship with an event that has been part of Montoya’s journey since the very beginning.
Before becoming an internationally recognized swimwear designer, Liliana Montoya walked the runways of Miami Swim Week as a model, and her collections have been featured on prestigious platforms such as Mercedes-Benz Fashion Week, Paraiso Miami Swim Week, Art Hearts Fashion, and the opening celebration of Miami Beach’s 100th Centennial Anniversary.
Beyond the runway, Montoya continues to leave a cultural legacy. Her work has been featured in HistoryMiami Museum’s landmark exhibition celebrating the history of the bikini, and at the Freedom Tower, where she was recognized as one of the most influential immigrants from Latin America. Her Lincoln Road flagship boutique has become a destination where fashion, sustainability, art, and innovation intersect.
Today, two decades later, her story reflects the very spirit of Miami: a city built by dreamers, creators, and entrepreneurs who dared to imagine something bigger.
“This milestone is deeply emotional for me,” says Montoya. “I arrived in the United States carrying a dream and a vision. Twenty years later, standing on these runways as a designer, a mother, and a business owner, I am reminded that anything is possible when passion is matched with perseverance.”
Known for transforming fashion shows into immersive experiences, Montoya’s presentations go beyond the runway. Through performance, visual storytelling, music, and symbolism, each show invites audiences into a deeper conversation about identity, self-love, sustainability, and conscious living.
This year’s collection, Mermaids Are Real (#MAR), serves as a tribute to resilient women everywhere. Inspired by the strength, intuition, and transformative power of the feminine spirit, the collection celebrates women who rise above adversity and lead with authenticity.
“Swimwear is deeply connected to self-esteem and body image,” Montoya explains. “As a designer, I understand the responsibility that comes with creating garments that women wear in their most vulnerable moments. Fashion should not simply sell products—it should inspire confidence, awareness, and positive change.”
As Liliana Montoya Swim celebrates its 20th anniversary, the brand remains committed to its founding mission: empowering women, supporting artisan craftsmanship, promoting sustainability, and proving that fashion can be both beautiful and meaningful.
Twenty years in the making. And the next chapter is only beginning.MEDIA CONTACT:
Liliana Montoya Swim
1111 Lincoln Road, Miami Beach, Florida
@lilianamontoyaswim
www.lilianamontoyaswim.com
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