Latin GlamMiami is about to become the epicenter of a global fragrance movement.
This January, at Cosmoprof North America Miami 2026, a powerful cultural and creative collaboration made its highly anticipated debut: Risala, the Dubai-born fragrance house, partnered with Gabriel Raimondo, widely known as Fragaby, one of the most trusted voices in the U.S. fragrance community, to unveil “Fragaby I & II.”
More than a product launch, this moment signaled a shift in how luxury fragrance is created, experienced, and shared — merging Middle Eastern perfumery heritage with the authenticity of American creator culture.
A Global Scent Story: Dubai Meets Miami
Born in the heart of the UAE’s modern fragrance renaissance, Risala arrived in Miami carrying the essence of a region that has become synonymous with opulence, craftsmanship, and sensorial storytelling.
For years, Middle Eastern perfumery has captivated the world with its bold compositions, rich ingredients, and emotional depth. Now, at one of the beauty industry’s most influential trade shows, Risala positions itself as a cultural bridge — bringing Dubai’s fragrance philosophy directly to the Americas.
“Fragaby I & II represent a contemporary expression of the Middle Eastern scent universe,” explains the brand’s leadership. “Fresh, vibrant, and modern — but rooted in tradition.”
The result is a duo of fragrances that blend fruity-floral brightness with layered sophistication, creating a signature that feels both globally inspired and unmistakably now.
The Power of Creator-Led Luxury
At the heart of this launch is a bold idea: that today’s most meaningful luxury experiences are co-created with the people who live and breathe the culture.
Gabriel Raimondo — known to millions as Fragaby — has built his platform on trust, deep fragrance knowledge, and genuine connection with his audience. His role in shaping Fragaby I & II goes far beyond endorsement; he is a creative collaborator.
“Partnering with Gabriel reflects our commitment to creating through the lens of real people, real storytellers, and real fragrance lovers,” says Ms. Nayana Tharoor, Global Head of Marketing at Sterling Parfums. “It represents a new chapter in how the world experiences scents from the Middle East — through authenticity, creativity, and culture.”
This partnership reflects a growing movement in luxury beauty: where influence is no longer about visibility alone, but about credibility, community, and creative voice.
A Multi-Sensory World at Cosmoprof
At Booth 1549 inside the Miami Beach Convention Center, visitors didn’t simply smell a fragrance — they stepped into a fully immersive universe.
The Fragaby Experience is designed as a lifestyle moment, blending:
Refreshing Fragaby-inspired beverages
Vibrant, contemporary design inspired by the campaign’s visual language
An interactive space that reflects the rhythm, energy, and freshness behind the scents
Every element transformed fragrance discovery into an emotional journey — where scent, space, and storytelling moved together.
The Rise of a New Fragrance Culture
Cosmoprof North America Miami, now in its third edition, has quickly become a powerhouse platform for brands looking to break into the Americas. But for Risala and Fragaby, this moment goes beyond market entry.
It’s about signaling a new global fragrance language — one where heritage meets modernity, and where creators and brands co-author the story of scent.
From Dubai’s perfume traditions to Miami’s vibrant creative energy, Fragaby I & II stand as a symbol of what luxury looks like in 2026: authentic, immersive, and culturally connected.
And for the beauty world watching, this is one debut that won’t just be noticed — it will be remembered.
LatinGlam
Latin Glam
